Launched in Italy in 1983, Police is a metropolitan manifesto for those who set out to get noticed. The name evokes the American "on the road" lifestyle, but also the strong urban spirit of the city of all cities: New York. The Police attitude made its worldwide mark right from the outset, as an Italian brand with potent international overtones. The Police brand continues to ride above the fashions, without ever compromising its personality. This has been portrayed over the years by important Brand Ambassadors, such as Bruce Willis, George Clooney, David Beckham, Antonio Banderas and the football star, Neymar Jr, who have interpreted and voiced the POLICE values, style and world.